Websites for Roofers, Built for Storm Season

Replacements are the big tickets, but repairs, leaks and storm checks are usually the first calls. Your site has to serve both. Give each job its own page: roof repair, roof replacement, storm and hail damage, gutters, inspections and emergency tarping. Someone who searches hail damage roof inspection should land on a page about exactly that, not on a homepage that lists everything in one paragraph.

Each page answers what people want to know before they call: what the job involves, what you install (asphalt shingle, metal, flat roofs), how inspection day works, and how long the crew is usually on site. Put a tap-to-call number and a short quote form on every page.

After hail or a big wind, every roofer in the county works the same streets, and out-of-town crews follow the storm. Homeowners know it. What sets you apart is proof that you're local and will still answer the phone when the warranty matters: your office address if customers can visit it, roofs you finished in their neighborhood, and a plain page on how you work with insurance claims (inspection, photos for the adjuster, the scope, the build).

Keep a storm page ready before you need it, so after a storm you only add the date and the areas you're inspecting.

• Before and after from the same angle, from the street or a drone, with the town named.
• Tear-off photos: rotted decking you replaced, underlayment, flashing and vents. Homeowners never see this part, and it's the part that proves the work.
• Cleanup: tarps over the plants, the magnet sweep, a clean driveway.
• Warranty in plain words: what the shingle maker covers and what your workmanship warranty covers, exactly as your paperwork says.
• License and insurance: if your state or city licenses roofers, show the number. Say you carry liability and workers' comp and send the certificate on request.
• Reviews that name the job: a review that mentions a replacement after a hailstorm tells the next homeowner more than stars alone. Ask every customer, the same way (how to get more Google reviews).

Your primary category should be Roofing contractor. Add a secondary category only for work you sell on its own: Gutter service if people hire you just for gutters, Siding contractor if you run real siding jobs. Repairs, replacements and inspections belong in the Services list. Keep the business name exactly as it appears on your trucks and paperwork; Google's guidelines don't permit extra words like a city or a service in the name. The full setup is in our Google Business Profile guide for contractors.

Town pages help only when each one has something real: jobs you finished there, the roof types common in those neighborhoods, HOA rules you've worked with. A stack of copies with only the town name swapped is what Google's spam policies call doorway pages.

Meta's Housing special ad category covers ads for housing repairs, so roofing ads get declared as Housing. That means all ages from 18 to 65+, all genders, no ZIP-code targeting, no lookalike audiences, and a location radius of at least 15 miles. For most roofers that radius matches the area they already drive to. Inside those rules, the ads that make sense show your own work to everyone in your area: a before-and-after, a short drone clip, your crew on a roof in a town people recognize. How we set these up: Facebook ads for contractors.

Your site with your photos and a page per service, your domain registered to your business, hosting, a review link with QR cards, Google profile optimization, and $100 a month of Facebook and Instagram ads in your area, all in one $297 monthly plan with no contract. The site is marked up as a RoofingContractor in structured data. It's live in 48 hours, and every month you see what was spent and what it brought. Ready when you are: get started.