Websites for General Contractors and Remodelers

Kitchen remodels, bathroom remodels, additions, basements, decks and patios, repairs. Each one is a different buyer with a different budget and a different search: kitchen remodel plus the town, bathroom remodeling contractor near me, home addition contractor, basement finishing. Give each project type its own page with its own photos, the steps of that job, what usually moves the price, and the questions people ask about it: do we need to move out, who handles permits, how long will we be without a kitchen.

Keep small repairs apart from remodels. A homeowner with a sticking door shouldn't fill in a form that asks for a kitchen budget, and your remodel leads shouldn't sit in the same pile as handyman calls.

Your portfolio is the sales pitch. Sort it by project type and give each project a short story: the town, what the owners wanted, what you changed (walls moved, a new layout, the materials), and before-and-after photos from the same spot. Progress photos matter too. Framing, rough-in and a passed inspection show the work behind the drywall that finished photos can't.

Stock photos of marble kitchens work against you. Homeowners spot them, and then they wonder why you don't show your own jobs.

• License or registration number, where your state requires a contractor license or home improvement registration, written out so a homeowner can look it up.
• Insurance: general liability and workers' comp, with the certificate sent on request.
• Permits: say that you pull them and that inspections are part of your schedule.
• Older homes: EPA's Renovation, Repair and Painting rule requires certification for anyone paid to disturb paint in housing built before 1978. If your firm is certified, show it.
• Your process: estimate, written contract, change orders, payment schedule, final walkthrough. A clear process page answers the fear behind most remodel decisions: what if it runs over and drags on?
• Warranty: what your workmanship warranty covers, in your contract's words.

A remodel form can ask more than a repair form, because the homeowner is planning, not panicking. Ask for the project type, the town, a rough timeline (this month, in a few months, just planning), a budget range, and let them attach photos of the space. You'll see which calls to return first, and the homeowner feels taken seriously.

Call back fast anyway. Someone who is planning is still comparing you with other contractors.

On Google Business Profile, pick the primary category that matches most of your work: General contractor if you build and renovate broadly, Remodeler if kitchens and baths are the core. Add Kitchen remodeler, Bathroom remodeler or Deck builder only when you sell those jobs on their own; Google's guidelines ask for as few categories as possible. Step by step: Google Business Profile for contractors.

On Facebook and Instagram, Meta's Housing special ad category covers housing repairs, and remodeling is work on the home, so these ads run under it: no ZIP-code, age or gender targeting, and at least a 15-mile radius. Finished kitchens and baths make strong pictures within those rules. Budget with open eyes: LocaliQ's 2026 benchmarks put the average Facebook cost per lead for home and home improvement at $42.95, so $100 a month is a starter budget, and a remodel lead takes longer to become a signed job than a repair call does. Details in Facebook ads for contractors.

Project pages and a portfolio from your own photos, your domain, hosting, a review link and cards, Google profile optimization, town pages only where you have real projects, and $100 a month of Facebook and Instagram ads, for $297 a month with no contract and no sales call. The site is marked up as a GeneralContractor in structured data. If roofing is part of your work, see websites for roofers. If you want us to build yours, get started.