Websites for landscapers and lawn care companies

For mowing, edging and cleanups, the visitor wants three answers: do you come to my street, roughly what does my yard cost, and how do I sign up. Ask for the address first and list the neighborhoods your routes already cover, because a new stop on an existing route is worth more than one across town.

For design, hardscaping and irrigation, the visitor is planning, not booking. Give each its own page with a project gallery, the steps from consult to install, and a form that asks for yard photos, rough size and the budget range they have in mind.

Your services change with the calendar, and so do the searches. Have a page ready before each wave, and change the home page headline with the season:

• Spring: cleanups, mulch, mowing sign-ups, sprinkler start-ups.
• Summer: weekly mowing, dry patches and sprinkler repair, patio and wall projects.
• Fall: leaf cleanup, aeration and overseeding, sprinkler winterization where the ground freezes.
• Winter: snow removal if you offer it, and design consults for spring installs.

Landscaping sells on before-and-after shots taken from the same spot: the overgrown bed and the finished one from the same corner, the bare yard and the new sod, the cracked walk and the new pavers. For hardscapes, add the excavation and the compacted base, since that's what keeps a patio from sinking. Real photos of your crew and trucks do more than stock lawns, and they help neighbors recognize you on their street.

If you apply weed control, grub treatments or other pesticides for customers, check your state's rules. The EPA notes that many state agencies require applicator certification for any commercial pesticide use, not only restricted products. If you hold that license, put the number on your lawn treatment page, say you carry insurance, and tell people how long pets and kids should stay off a treated lawn, following the product label.

Choose the primary category by where most of your money comes from: Landscaper for design-and-install companies, Lawn care service if mowing routes are the core. Then add only what you really do: Landscape designer, Lawn sprinkler system contractor for irrigation (Google's list has no irrigation contractor category), Tree service, Snow removal service.

Set your service area to the towns you actually drive to, and hide your address if customers don't visit it, as Google asks of service-area businesses. The full setup is in our Google Business Profile guide.

Meta's Housing category is about housing opportunities and related services such as housing repairs. Lawn care and landscaping aren't named, so by default we don't declare Housing for mowing or cleanup ads, which keeps Meta's normal location options and lets ads stay close to your routes. A retaining-wall or drainage repair ad at a home is closer to repair work: when Meta asks for the special ad category in campaign setup, answer it for that ad.

Time ads to the season: cleanups in late winter, aeration and overseeding in late summer. Our Facebook ads guide covers the rest.