Websites for concrete contractors that show the work under the finish

For most residential crews the big tickets are driveway replacements, stamped or decorative patios, and slab or foundation work. Sidewalks, steps and crack repair fill the schedule in between. Each one is a different search ("concrete driveway replacement", "stamped concrete patio", "foundation crack repair"), so each gets its own page with its own photos.

A good driveway page walks through the job the way you'd explain it on site: tearing out the old slab, base prep, reinforcement, the finish options (broom, exposed aggregate, stamped) and how long before they can park on it. A repair page is honest about when leveling or crack filling works and when the slab needs replacing. That honesty is what makes people trust your quote.

Anyone can post a shiny finished patio. Show the steps a homeowner never sees, because that's what separates you from the cheapest bid:

• The tear-out and the compacted base before the forms go in.
• Forms, rebar or wire mesh in place before the pour.
• The crew floating, edging and cutting control joints.
• Close-ups of stamped texture and color, next to a wide shot of the whole driveway or patio with the house.
• Before-and-after pairs of sunken or cracked slabs you replaced. Caption each photo with the town and the finish, and keep house numbers and license plates out of the frame.

Concrete is permanent, so homeowners worry before they sign. Put plain answers on the site:

• Will it crack? Say how you place control joints and reinforcement, and what your warranty covers.
• Who pulls the permit? In many towns the driveway apron or a city sidewalk needs one. Say whether you handle it.
• Do you call 811? It's the free national before-you-dig service, and anyone who plans to dig should contact it a few business days ahead. Saying you do it for footings and slabs shows you work by the book.
• Licensed and insured? Show your license number where your state or city issues one, and say you carry insurance.
• When can we drive on it? Give your real cure-time advice for your mix and the season.

Pick Concrete contractor as your primary category. Add Masonry contractor only if you lay brick, block or stone, and Paving contractor if driveways and paving are a big share of your work. Google asks for the fewest categories that describe your core business, as specific as possible.

There's no driveway or stamped-concrete category in Google's list, so those words go in your profile's services and on your website pages. If customers don't come to your yard, Google says a service-area business should hide its address. The full setup is in our Google Business Profile guide.

In cold states pours stop or slow down in winter; in hot states summer means early-morning pours. Either way there's a stretch when the phone is quieter. Add the year's jobs to the gallery, ask every customer from the season for a Google review with your review link or QR card (how to get more Google reviews), and put a "now booking spring estimates" line on the site so the first warm week isn't the first time people find you.

Meta's Housing special ad category covers ads that promote a housing opportunity or a related service, and Meta's list names housing repairs. Driveway replacement and slab or foundation repair on a home sit close to those words, so we treat residential concrete ads as Housing: no age or gender targeting, a 15-mile minimum radius, no ZIP codes and no lookalike audiences.

Meta asks you to choose a special ad category when you create the campaign. Answer it for the ad you're actually running: Housing for work on homes, none for a commercial-only flatwork ad. A wrong or missing category can get ads paused or rejected. Keep financing offers out of the ad. More in our Facebook ads guide.